In 2016, AADC brought along a select few graphic design graduates, notably myself and colleague/frequent collaborator, Jordan Tucker for their ‘BrewHaha’ Mentor Program. Our chosen brewery to design merchandise for was the iconic West End.
Through this, mentor Joel van der Knaap and myself thought through a campaign of sorts for the brewery, a way to champion and honour the best of best mates.
Shirts emblazoned with these titles would be produced and acquired with going through at least a case of the drink, a fair trade for blokes and those alike. For the kind of person the only best descriptor can be a bloody legend.
“...thanks for the ‘Bloody Legend’ shirt, no doubt many West End adorers would be all over them! So well done mate, great stuff.”
— Jack Mesley
West End Draught
20 July 2016